Johor is strengthening its position as a key investment destination in Southeast Asia following successful engagements with major Japanese corporations at Expo Osaka 2025. The state’s delegation, led by Johor Trade and Investment Committee Chairman Lee Ting Han, conducted targeted one-on-one discussions with four prominent Japanese firms, generating significant interest in Johor’s economic offerings. These interactions signal growing confidence in Johor’s strategic advantages and its potential as a gateway to ASEAN markets.
The four companies—IL Holdings, Morishita Jintan, Nissei, and Fuji Oil—operate across diverse high-value sectors including healthcare, pharmaceuticals, precision manufacturing, and food and chemical production. Their interest underscores Johor’s appeal to industries that prioritize innovation, quality, and supply chain integration. In addition to the private meetings, Johor co-hosted an investment forum with Sumitomo Mitsui Banking Corporation, attracting participation from 60 Japanese enterprises and further highlighting the state’s expanding economic ties with Japan.
Johor’s attractiveness to international investors is supported by its political stability, modern infrastructure, and investor-friendly policies. Lee emphasized that Japanese firms bring advanced technological expertise, operational discipline, and supply chain development capabilities that align with Johor’s industrial growth objectives. These partnerships are expected to create high-value employment opportunities, facilitate technology transfer, and support the state’s long-term development agenda, Maju Johor 2030, as well as the Johor–Singapore Special Economic Zone.
The Maju Johor 2030 blueprint aims to position Johor as a leading regional hub for investment, innovation, and sustainable growth. It focuses on strengthening core industries, improving quality of life, and balancing economic advancement with environmental stewardship. Johor’ participation in Expo Osaka 2025 served as a strategic platform to showcase its economic strengths and expand international collaborations, reinforcing its role as a financial and industrial gateway in Southeast Asia.
By mid-2025, Johor had already secured over RM56 billion in investments, generating more than 8,000 jobs. Recent initiatives such as the Forest City Special Financial Zone and the development of the Johor–Singapore Special Economic Zone are set to enhance trade facilitation, mobility, and green digital incentives. These efforts, combined with deepening cooperation in sectors like semiconductors, cybersecurity, and renewable energy, reflect Johor’s ongoing commitment to becoming a dynamic and resilient economic powerhouse.